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How Social Media Platforms Count Views in 2025 (And Why It Matters)

In 2025, nearly every major social platform counts a “view” after just one second. Scroll past a video, pause mid-caption, autoplay starts—boom, it’s a view. Facebook, Instagram, TikTok, […]

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Mondo Metrics and Precise.AI Partner to Bring Verified Audience Intelligence to Creators, Podcasters, Athletes, and Media Publishers

Partnership unlocks enriched first-party data insights, real-time transparency, and verified content consumption data across podcast analytics, social video analytics, and streaming video platforms. FOR IMMEDIATE RELEASE New York, […]

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Linkedin is going all-in on creator video

LinkedIn is going all in on creator video. The platform just launched a new slate of shows with creators like Steven Bartlett, Rebecca Minkoff, and Guy Raz—designed to […]

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Case Study: How bknown Saved 300+ Hours of Reporting Time and Drove 250M+ Impressions with Mondo Metrics

Client Overview bknown, an agency founded by Brendan Kaminsky, specializes in managing personal brands for prominent sports and media figures like Jalen Rose, Rich Eisen, Jay Bilas, and […]

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Webinar On Demand: First-Party Data in Flux: Why Controlling Your Data is a Competitive Advantage

The future of digital advertising hinges on one key question: How can brands and publishers keep control over their data while driving performance? As AI systems, identity challenges, […]

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Webinar: First-Party Data in Flux with Fox, Symitri, Raptive

As digital advertising evolves faster than ever, one question is rising to the top: 👉 How can brands and publishers maintain control over their data while still driving […]

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The Problem with Podcast Analytics Today: Bridging the Divide Between Audio and YouTube Data

Podcasting has outgrown the tools built to measure it. What started as a simple audio format is now a full-fledged content ecosystem. Top creators publish episodes across Spotify, […]

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The 7 Levels of Content Intelligence: From Blind to Predictive

In the same way Eugene Schwartz once broke down the levels of customer awareness, we’ve broken down the journey that every content team must take to achieve true […]

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Why This Vine Strategy is Your Key to YouTube Success on TV Screens 📺🍇🚀

Hey creators, let’s rewind a bit—remember Vine? Vine changed the game with just 6-second clips. But smart creators quickly realized there was even more potential beyond the app. […]

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A highly photorealistic, text-free image showing a group of friends casually gathered on a contemporary, stylish couch in a warmly lit living room,

How to Optimize Your YouTube Content for TV Viewing

With the rise of YouTube consumption on TV screens, creators have a unique opportunity to reach new audiences and significantly boost ad revenue. In fact, December, YouTube said creator […]

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