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# Mondo Metrics

Cross-Platform Social, Streaming and Podcast Measurement

## Sitemaps

- [XML Sitemap](https://blog.mondometrics.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [What Is Audience Enrichment (and Why Now?)](https://blog.mondometrics.com/what-is-audience-enrichment-and-why-now/) - In an era when creators are outpacing networks, retailers are acting like publishers, and everyone’s launching a newsletter, understanding who’s really watching, reading, or listening has never mattered more. Yet most measurement still ends at the impression. It’s time we talked about Audience Enrichment—what it is, why it matters, and why 2025 is the moment
- [How Social Media Platforms Count Views in 2025 (And Why It Matters)](https://blog.mondometrics.com/how-social-media-platforms-count-views-in-2025-and-why-it-matters/) - In 2025, nearly every major social platform counts a "view" after just one second. Scroll past a video, pause mid-caption, autoplay starts—boom, it's a view. Facebook, Instagram, TikTok, X (Twitter), Snapchat, and even LinkedIn have all adopted 1–2 second view thresholds. YouTube is the last holdout still requiring 30 seconds for a view on long-form
- [Mondo Metrics and Precise.AI Partner to Bring Verified Audience Intelligence to Creators, Podcasters, Athletes, and Media Publishers](https://blog.mondometrics.com/mondo-precise-release/) - Partnership unlocks enriched first-party data insights, real-time transparency, and verified content consumption data across podcast analytics, social video analytics, and streaming video platforms. FOR IMMEDIATE RELEASE New York, NY – June 11, 2025 – Precise.ai, a leader in privacy-preserving data collaboration, and Mondo Metrics, a cross-platform media analytics provider trusted by Chicago Sports Network, Arizona
- [Linkedin is going all-in on creator video](https://blog.mondometrics.com/linkedin-is-going-all-in-on-creator-video/) - LinkedIn is going all in on creator video. The platform just launched a new slate of shows with creators like Steven Bartlett, Rebecca Minkoff, and Guy Raz—designed to fuel its next phase of growth in business media. But let’s be honest...LinkedIn doesn’t need more video. It needs better video Audiences don’t want surface-level “thought leadership.”
- [Webinar: First-Party Data in Flux with Fox, Symitri, Raptive](https://blog.mondometrics.com/webinar-first-party-data-in-flux-with-fox-symitri-raptive/) - Insights from some of the smartest minds in the industry: Julie Triolo, SVP, Product Marketing, FOX Advertising David Kohl, Co-Founder, Symitri Paul Bannister, Chief Strategy Officer, Raptive
- [Webinar On Demand: First-Party Data in Flux: Why Controlling Your Data is a Competitive Advantage](https://blog.mondometrics.com/webinar-first-party-data-in-flux-why-controlling-your-data-is-a-competitive-advantage/) - The future of digital advertising hinges on one key question: How can brands and publishers keep control over their data while driving performance? As AI systems, identity challenges, and data leakage risks reshape the landscape, understanding how to protect your advantage is essential. In this recorded panel discussion moderated by Nick Cicero, Founder of Mondo Metrics,
- [The 7 Levels of Content Intelligence: From Blind to Predictive](https://blog.mondometrics.com/the-7-levels-of-content-intelligence-from-blind-to-predictive/) - In the same way Eugene Schwartz once broke down the levels of customer awareness, we’ve broken down the journey that every content team must take to achieve true content intelligence. Most organizations think they're "data-driven," but when you look closer, their systems and strategies are anything but. They’re guessing. They’re siloed. They're reactive. At Mondo
- [Case Study: How bknown Saved 300+ Hours of Reporting Time and Drove 250M+ Impressions with Mondo Metrics](https://blog.mondometrics.com/case-study-streamlining-social-reporting-and-engagement-growth-at-bknown/) - Client Overview bknown, an agency founded by Brendan Kaminsky, specializes in managing personal brands for prominent sports and media figures like Jalen Rose, Rich Eisen, Jay Bilas, and Reach TV. Each client requires a tailored content strategy across multiple social platforms, including Instagram, X, YouTube, TikTok, and Threads. 🎯 The Challenge bknown faced two critical
- [Video Podcast Analytics 101](https://blog.mondometrics.com/video-podcast-analytics-101/) - Video podcasting has transformed dramatically from a simple audio medium into a robust multi-platform ecosystem. Creators who once focused solely on audio content now find themselves managing content across Spotify, YouTube, and various social media channels. This expansion offers incredible opportunities to reach new audiences but introduces a complex challenge: how to effectively measure performance
- [The Problem with Podcast Analytics Today: Bridging the Divide Between Audio and YouTube Data](https://blog.mondometrics.com/the-problem-with-podcast-analytics-today-bridging-the-divide-between-audio-and-youtube-data/) - Podcasting has outgrown the tools built to measure it. What started as a simple audio format is now a full-fledged content ecosystem. Top creators publish episodes across Spotify, YouTube, Apple, TikTok, and Instagram. Shows are embedded on websites, shared in newsletters, and clipped for Shorts. But the analytics stack? Still stuck in the RSS era.
- [Mondo Metrics: The Future of Media Measurement Is Here](https://blog.mondometrics.com/mondo-metrics-the-future-of-media-measurement-is-here/) - Every great analytics company gets acquired. Some disappear. Some evolve. I built Delmondo, one of the first social video analytics platforms. It was acquired. Now, I’m back—because measurement hasn’t kept up with the way people consume content. The Problem: The Way We Consume Media Has Changed. Measurement Hasn’t.
- [Your Data Is a Mess. And It’s Costing You.](https://blog.mondometrics.com/your-data-is-a-mess-and-its-costing-you/) - Let’s be honest. Your data is a mess. Not because you’re lazy. Not because you’re doing something wrong. But because the entire system you’ve been handed is designed to be confusing. Your analytics setup probably looks more like a storage closet than a strategy. It’s cluttered, chaotic, and no one on your team really knows
- [Brands Don’t Have a Content Problem. They Have a Measurement Problem.](https://blog.mondometrics.com/brands-dont-have-a-content-problem-they-have-a-measurement-problem/) - In today’s content economy, brands are pumping out more videos, reels, graphics, and stories than ever before. It’s a volume game—or at least, that’s what we’ve been told. “Just post more,” they say. “You need to feed the algorithm.” “You can’t go viral if you’re not posting constantly.” This has led to bloated production pipelines,
- [Why Smart Teams Don’t Just Buy Dashboards. They Buy the Ability to Win.](https://blog.mondometrics.com/why-smart-teams-dont-just-buy-dashboards-they-buy-the-ability-to-win/) - Most analytics platforms try to impress you with features.APIs. Integrations. Custom charts. At Mondo Metrics, we’re not here to impress you.We’re here to make you dangerously effective. What you get from us isn’t just a dashboard. It’s a power tool for domination. Yes, it’s beautiful.Yes, it’s fast.Yes, it connects to every major social platform, podcast
- [How to Optimize Your YouTube Content for TV Viewing](https://blog.mondometrics.com/how-to-optimize-your-youtube-content-for-tv-viewing/) - With the rise of YouTube consumption on TV screens, creators have a unique opportunity to reach new audiences and significantly boost ad revenue. In fact, December, YouTube said creator earnings from TV were up by more than 30% year over year. Here's how you can optimize your YouTube content specifically for television viewers and make the most
- [Social is TV. TV is digital. Digital is everything.](https://blog.mondometrics.com/social-is-tv-tv-is-digital-digital-is-everything/) - In case you haven’t been paying attention… 📺- YouTube is now the #1 streamer by watch time.- It’s also the #1 podcast platform. 🎙️- And now, more Americans watch YouTube on their TVs than any other device.The biggest screen in the house isn’t just for cable or Netflix anymore—it’s YouTube. TV as we knew it
- [The Best Live Content Captures the Stories No One Expects](https://blog.mondometrics.com/the-best-live-content-captures-the-stories-no-one-expects/) - When you're producing content around live events, it’s natural to focus on the big, expected moments—game-winning plays, MVP speeches, emotional celebrations. But the most viral, shareable content? More often than not, it comes from the unexpected storylines that unfold in real time. This year’s Super Bowl was a perfect example. One of the biggest social
- [Why This Vine Strategy is Your Key to YouTube Success on TV Screens 📺🍇🚀](https://blog.mondometrics.com/why-vines-strategy-is-your-key-to-youtube-success-on-tv-screens/) - Hey creators, let's rewind a bit—remember Vine? Vine changed the game with just 6-second clips. But smart creators quickly realized there was even more potential beyond the app. They stitched their best bites into longer YouTube compilations, drawing millions of views and creating huge new revenue streams. Well, history is repeating itself, but this time
- [New Research Shows Organic Social is a Critical Growth Driver—Here’s How to Measure and Scale It](https://blog.mondometrics.com/organic-social-is-more-powerful-than-ever-but-are-marketers-maximizing-it/) - Organic Social is More Powerful Than Ever—How Are Marketers Taking Advantage to Drive Results? For years, organic social has been the overlooked workhorse of digital marketing—valuable, but rarely prioritized in budget allocations or strategic planning. That narrative is changing fast. According to a new study from VaynerX and Ipsos, 79% of marketers have increased investment
- [How Social Media Platforms Count Views](https://blog.mondometrics.com/how-social-media-platforms-count-video-views/) - 👀 What’s in a View? 👀It feels like Groundhog Day all over again - Instagram is getting rid of the impressions metric, the plays metric, and replacing them with the “view” for all content types—Reels, photos, carousels, Stories, and more.But this isn’t the 3-second view from a few years ago. Instead, Instagram joins the trend
- [🎄 Christmas by the Numbers: NFL & Netflix Break Records 🎥🏈](https://blog.mondometrics.com/christmas-netflix-nfl-social-media/) - This past Christmas, Netflix and the NFL teamed up to deliver a historic holiday moment that redefined sports broadcasting and streaming. With nearly 65 million unduplicated U.S. viewers, as reported by Nielsen, the Christmas Day games smashed records and solidified their place as the most-streamed NFL games in U.S. history. Here’s the breakdown of this
- [Sports viewing on YouTube is coming for your living room marking a tipping point for teams and creators](https://blog.mondometrics.com/sports-viewing-on-youtube-a-tipping-point-for-teams-and-creators/) - The way audiences consume sports content is evolving rapidly. YouTube’s recent report that watch time for sports content on TV screens has grown by over 30% year-over-year highlights this shift. Fans aren’t just watching games; they’re turning to YouTube for highlights, post-game interviews, and long-form content like podcasts, which are now being watched on YouTube
- [Podcasts and YouTube: The Rising Powerhouses of Modern Media](https://blog.mondometrics.com/podcasts-and-youtube-the-rising-powerhouses-of-modern-media/) - The media landscape is undergoing a profound transformation. As YouTube and podcasts grow in popularity, they are reshaping how audiences consume content and connect with creators, brands, and even public figures. Recent trends show podcasts becoming mainstream entertainment staples while YouTube cements its dominance as a visual and interactive hub. These shifts present unparalleled opportunities

## Pages

- [About Mondo](https://blog.mondometrics.com/about-mondo/) - Our Team At Mondo Metrics, this isn’t just business—it’s personal. Our team has a combined 50+ years of experience in the trenches of social and digital analytics, building tools like Delmondo, the first platform for Instagram Stories and Facebook Live analytics, which was acquired in 2018. That work laid the foundation for Social Video Analytics
- [Terms of Service and Privacy Policy](https://blog.mondometrics.com/privacy-policy/) - Privacy Policy Effective as of January 1, 2024 MONDO METRICS, LLC (“Mondo Metrics,” “we,” “us“) is concerned about online privacy issues and wants you to be familiar with how we collect, use, and disclose your Personally Identifiable Information (PII). This Privacy Policy describes our practices in connection with information collected through our website https://mondometrics.co (the
- [Mondo Metrics](https://blog.mondometrics.com/home-2/) - Cross-platform media analytics platform and data consultancy. We help high-volume content creators measure and monetize content across social, podcast, mobile, web and streaming video platforms.
- [Future Producers: A Study of the Modern Hip-Hop Musician](https://blog.mondometrics.com/future-producers-a-study-of-the-modern-hip-hop-musician/) - by Nick Cicero (2010) Nick Cicero’s master’s thesis explores how independent hip-hop musicians used the internet—especially platforms like Myspace, Twitter, and niche music sites—in the late 2000s to build their identities, distribute music, and connect with fans and industry professionals. Rooted in personal experience as both a musician and digital native, Cicero’s research uses in-depth
- [Video Podcast Analytics](https://blog.mondometrics.com/video-podcast-analytics/) - Unlock powerful video podcast analytics with the Mondo Metrics AI‑driven dashboard. Combine YouTube and Podcast consumption, watch time & engagement across platforms.
- [Podcast Analytics](https://blog.mondometrics.com/podcast-analytics/) - Streamline your podcast analytics reporting, make better content and monetize your audience with data.
- [Contact Us](https://blog.mondometrics.com/contact/) - You’re sitting on a goldmine of content and performance data. Mondo Metrics helps you uncover what’s working, where you’re winning, and what’s next — across every platform, show, team, or campaign. No more guessing. Just growth. Your name Your email Subject Your message (optional) Δ
- [YouTube Tips](https://blog.mondometrics.com/youtube-tips/) - 1. How to Use Keyword Research Tools to Boost Your YouTube Rankings Utilize keyword research tools like Google Keyword Planner, TubeBuddy, and VidIQ to identify popular and relevant search terms. Integrate these keywords naturally into your video titles, descriptions, and tags to improve discoverability. 2. The Ultimate Guide to Finding High-Performing Keywords for YouTube Videos
- [Free QR Code Generator](https://blog.mondometrics.com/free-qr-code-generator/) - QR Code Generator URL QR Code Color Background Color Size: 200x200 Error Correction Level Low (7%) Medium (15%) Quartile (25%) High (30%) Generate QR Code
- [All Signal, No Noise: The Mondo Metrics Blog](https://blog.mondometrics.com/blog/)
- [What is an ERC Score?](https://blog.mondometrics.com/what-is-an-erc-score/) - ERC score (Engagements Above Replacement Content) is a performance metric that measures how a series’ engagements compare to an average baseline. It quantifies whether a series is outperforming or underperforming relative to expected engagement levels.

## Portfolio

- [Running stamina](https://blog.mondometrics.com/portfolio/running-stamina/) - ClientIntact DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our quiet not heart along scale sense timed. Consider may dwelling old him her surprise
- [Alternative apps](https://blog.mondometrics.com/portfolio/alternative-apps/) - ClientIntact DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our quiet not heart along scale sense timed. Consider may dwelling old him her surprise
- [Designer shoes](https://blog.mondometrics.com/portfolio/designer-shoes/) - ClientIncubator DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our quiet not heart along scale sense timed. Consider may dwelling old him her surprise
- [Picture frames](https://blog.mondometrics.com/portfolio/picture-frames/) - ClientIntact DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our quiet not heart along scale sense timed. Consider may dwelling old him her surprise
- [Ultra slim notebook](https://blog.mondometrics.com/portfolio/ultra-slim-notebook/) - Ultra slim notebookGet all the essentials you're looking for in a lightweight package. Join today!ClientIntact DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our
- [Hero scene mockup](https://blog.mondometrics.com/portfolio/hero-scene-mockup/) - Hero scene mockupGet all the essentials you're looking for in a lightweight package. Join today!ClientIntact DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our
- [Architecture & design](https://blog.mondometrics.com/portfolio/architecture-design/) - ClientEtalon DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our quiet not heart along scale sense timed. Consider may dwelling old him her surprise
- [Touchscreen smartwatch](https://blog.mondometrics.com/portfolio/touchscreen-smartwatch/) - ClientKeyDesignProjectSmall white chairProjectAt vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam
- [Apple AirPods](https://blog.mondometrics.com/portfolio/apple-airpods/) - ClientEtalon DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our quiet not heart along scale sense timed. Consider may dwelling old him her surprise
- [Rocking chair](https://blog.mondometrics.com/portfolio/rocking-chair/) - Rocking chairWe don't just make web designs, we make them work.ClientIntact DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our quiet not heart along
- [Designer eyeglasses](https://blog.mondometrics.com/portfolio/designer-eyeglasses/) - ClientIncubator DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our quiet not heart along scale sense timed. Consider may dwelling old him her surprise
- [Table designer glasses](https://blog.mondometrics.com/portfolio/table-designer-glasses/) - ClientIntact DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our quiet not heart along scale sense timed. Consider may dwelling old him her surprise
- [Flawless typography](https://blog.mondometrics.com/portfolio/flawless-typography/) - Flawless typographyWe don't just make web designs, we make them work.ClientIncubator DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our quiet not heart along
- [Video game console](https://blog.mondometrics.com/portfolio/video-game-console/) - ClientIncubator DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our quiet not heart along scale sense timed. Consider may dwelling old him her surprise
- [Cups in the wall](https://blog.mondometrics.com/portfolio/cups-in-the-wall/) - ClientEtalon DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our quiet not heart along scale sense timed. Consider may dwelling old him her surprise
- [Mechanical keyboard](https://blog.mondometrics.com/portfolio/mechanical-keyboard/) - ClientIntact DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our quiet not heart along scale sense timed. Consider may dwelling old him her surprise
- [Magic cubes](https://blog.mondometrics.com/portfolio/magic-cubes/) - ClientIncubator DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our quiet not heart along scale sense timed. Consider may dwelling old him her surprise
- [Designer clothes](https://blog.mondometrics.com/portfolio/designer-clothes/) - ClientIntact DesignTools usedPhotoshop, IllustratorBasic infoPrepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our quiet not heart along scale sense timed. Consider may dwelling old him her surprise

## Categories

- [Uncategorized](https://blog.mondometrics.com/category/uncategorized/)
- [General](https://blog.mondometrics.com/category/general/)
- [Insights](https://blog.mondometrics.com/category/insights/)
- [Podcasts](https://blog.mondometrics.com/category/podcasts/)
- [Webinars](https://blog.mondometrics.com/category/webinars/)
- [Case Studies](https://blog.mondometrics.com/category/case-studies/)

## Categories

- [Branding](https://blog.mondometrics.com/portfolio-category/branding/)
- [Graphic design](https://blog.mondometrics.com/portfolio-category/graphic-design/)
- [Marketing](https://blog.mondometrics.com/portfolio-category/marketing/)
- [Photography](https://blog.mondometrics.com/portfolio-category/photography/)
- [Web design](https://blog.mondometrics.com/portfolio-category/web-design/)