In 2025, nearly every major social platform counts a “view” after just one second. Scroll past a video, pause mid-caption, autoplay starts—boom, it’s a view. Facebook, Instagram, TikTok, […]
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Linkedin is going all-in on creator video
LinkedIn is going all in on creator video. The platform just launched a new slate of shows with creators like Steven Bartlett, Rebecca Minkoff, and Guy Raz—designed to […]
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Case Study: How bknown Saved 300+ Hours of Reporting Time and Drove 250M+ Impressions with Mondo Metrics
Client Overview bknown, an agency founded by Brendan Kaminsky, specializes in managing personal brands for prominent sports and media figures like Jalen Rose, Rich Eisen, Jay Bilas, and […]
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Webinar On Demand: First-Party Data in Flux: Why Controlling Your Data is a Competitive Advantage
The future of digital advertising hinges on one key question: How can brands and publishers keep control over their data while driving performance? As AI systems, identity challenges, […]
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The 7 Levels of Content Intelligence: From Blind to Predictive
In the same way Eugene Schwartz once broke down the levels of customer awareness, we’ve broken down the journey that every content team must take to achieve true […]
Read moreVideo Podcast Analytics 101
Video podcasting has transformed dramatically from a simple audio medium into a robust multi-platform ecosystem. Creators who once focused solely on audio content now find themselves managing content […]
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Mondo Metrics: The Future of Media Measurement Is Here
Every great analytics company gets acquired. Some disappear. Some evolve.
I built Delmondo, one of the first social video analytics platforms. It was acquired.
Now, I’m back—because measurement hasn’t kept up with the way people consume content.
The Problem: The Way We Consume Media Has Changed. Measurement Hasn’t.
Read moreYour Data Is a Mess. And It’s Costing You.
Let’s be honest. Your data is a mess. Not because you’re lazy. Not because you’re doing something wrong. But because the entire system you’ve been handed is designed […]
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