👀 What’s in a View? 👀 It feels like Groundhog Day all over again – Instagram is getting rid of the impressions metric, the plays metric, and replacing […]
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Posts archive for 2024
Podcasts and YouTube: The Rising Powerhouses of Modern Media
The media landscape is undergoing a profound transformation. As YouTube and podcasts grow in popularity, they are reshaping how audiences consume content and connect with creators, brands, and […]
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Sports viewing on YouTube is coming for your living room marking a tipping point for teams and creators
The way audiences consume sports content is evolving rapidly. YouTube’s recent report that watch time for sports content on TV screens has grown by over 30% year-over-year highlights […]
Read moreYour Data Is a Mess. And It’s Costing You.
Let’s be honest. Your data is a mess. Not because you’re lazy. Not because you’re doing something wrong. But because the entire system you’ve been handed is designed […]
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